IESE MOBILITY an unmissable event
40 Years of Driving Change 🚗⚡
A privilege to attend the 40th anniversary of IESE Auto Mobility, an event I have been attending for more than 20 years, ever since Professor Pedro Nueno launched this unique forum for reflection and strategic vision in 1986.
This year, thanks to Vicente Segura (Deloitte), and with the irreplaceable Professor Marc Sachon as the true conductor of the orchestra, the forum once again proved why it is a must-attend gathering for professionals in the mobility sector.
From 1986 to today, mobility has been in constant transformation. What once seemed like science fiction—digitalization, autonomous driving, electrification—is now an evolving reality. And now, artificial intelligence opens a new chapter that is reshaping the rules once again.
Particularly noteworthy were the outstanding interventions by @Oliver Blume, Chairman of Volkswagen Group , and Alberto De Aza, Managing Director of BYD BYD EUROPE Spain & Portugal, highlighting the strategic impact of digitalization on the automotive industry.
In a rapidly evolving industry, it is not the strongest who survive, but those who adapt best to their environment.
We continue to operate in a sector defined by permanent change, and forums like this remind us of the importance of anticipating, adapting, and leading transformation.
Driving the Future: 40 Years of Transformation in Mobility 🚗⚡ From Vision to AI Revolution IESE Business School Deloitte. A pleasure to meet Jordi Llidó Escalona Sergio Martínez Campos and Iñigo Trasmonte
